As she expressed in her article in the New York Times, March 2018, titled: YouTube, the Great Radicalizer.Ahis article sums up quite clearly the impact of the Digital Revolution on society today, and fits quite well with Thesis 1:
Maybe if we become aware of our evolutionarily selected cognitive biases that resulted in our confirmation biases, which led to the argumentative state of mind and is fired up by our tribal and warrior ethos, all of which have caused our political polarization, we can reign in these genetically selected and neurologically expressed human traits that have evolved over millions of years. Perhaps we could take a step back, try and detach ourselves from this genetic predisposition, and try and be a bit more rational rather than emotional in our political positions and discussions, seek truth rather than argument, listen, and reduce the amount of polarization and vitriol present in our society.
Here are quotes from Tufekci's article:
At one point during the 2016 presidential election campaign, I watched a bunch of videos of Donald Trump rallies on YouTube. I was writing an article about his appeal to his voter base and wanted to confirm a few quotations.
Soon I noticed something peculiar. YouTube started to recommend and “autoplay” videos for me that featured white supremacist rants, Holocaust denials and other disturbing content.
Since I was not in the habit of watching extreme right-wing fare on YouTube, I was curious whether this was an exclusively right-wing phenomenon. So I created another YouTube account and started watching videos of Hillary Clinton and Bernie Sanders, letting YouTube’s recommender algorithm take me wherever it would.
Before long, I was being directed to videos of a leftish conspiratorial cast, including arguments about the existence of secret government agencies and allegations that the United States government was behind the attacks of Sept. 11. As with the Trump videos, YouTube was recommending content that was more and more extreme than the mainstream political fare I had started with.
Intrigued, I experimented with nonpolitical topics. The same basic pattern emerged. Videos about vegetarianism led to videos about veganism. Videos about jogging led to videos about running ultramarathons.
It seems as if you are never “hard core” enough for YouTube’s recommendation algorithm. It promotes, recommends and disseminates videos in a manner that appears to constantly up the stakes. Given its billion or so users, YouTube may be one of the most powerful radicalizing instruments of the 21st century.
This is not because a cabal of YouTube engineers is plotting to drive the world off a cliff. A more likely explanation has to do with the nexus of artificial intelligence and Google’s business model. (YouTube is owned by Google.) For all its lofty rhetoric, Google is an advertising broker, selling our attention to companies that will pay for it. The longer people stay on YouTube, the more money Google makes.
What keeps people glued to YouTube? Its algorithm seems to have concluded that people are drawn to content that is more extreme than what they started with — or to incendiary content in general.
YouTube has recently come under fire for recommending videos promoting the conspiracy theory that the outspoken survivors of the school shooting in Parkland, Fla., are “crisis actors” masquerading as victims. Jonathan Albright, a researcher at Columbia, recently “seeded” a YouTube account with a search for “crisis actor” and found that following the “up next” recommendations led to a network of some 9,000 videos promoting that and related conspiracy theories, including the claim that the 2012 school shooting in Newtown, Conn., was a hoax.
What we are witnessing is the computational exploitation of a natural human desire: to look “behind the curtain,” to dig deeper into something that engages us. As we click and click, we are carried along by the exciting sensation of uncovering more secrets and deeper truths. YouTube leads viewers down a rabbit hole of extremism, while Google racks up the ad sales.
Human beings have many natural tendencies that need to be vigilantly monitored in the context of modern life. For example, our craving for fat, salt and sugar, which served us well when food was scarce, can lead us astray in an environment in which fat, salt and sugar are all too plentiful and heavily marketed to us. So too our natural curiosity about the unknown can lead us astray on a website that leads us too much in the direction of lies, hoaxes and misinformation.
This situation is especially dangerous given how many people — especially young people — turn to YouTube for information. Google’s cheap and sturdy Chromebook laptops, which now make up more than 50 percent of the pre-college laptop education market in the United States, typically come loaded with ready access to YouTube.
This state of affairs is unacceptable but not inevitable. There is no reason to let a company make so much money while potentially helping to radicalize billions of people, reaping the financial benefits while asking society to bear so many of the costs.
So what can we do? Read Chapter 29 for suggestions.